UGC NET Management Syllabus

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Code No. : 17

Subject : Management ( including Business Administration  Management / Marketing / Marketing Management / Industrial Relations and Personnel Management., etc ).

UGC NET Management Paper II & Paper III ( A ) [ Core Group ]

Unit – I 

• Managerial Economics – Demand Analysis
• Production Function
• Cost – Output Relations
• Market Structures
• Pricing Theories
• Advertising
• Macro – Economics
• National Income Concepts
• Infrastructure – Management and Policy
• Business Environment
• Capital Budgeting

Unit – II

• The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation.
• Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts.
• Organisational Development.

Unit – III

• Concepts and perspectives in HRM; HRM in changing environment.
• Human Resource Planning – Objectives, Process and Techniques.
• Job analysis – Job Description.
• Selecting Human Resources.
• Induction, Training and Development.
• Exit policy and Implications.
• Performance Appraisal and Evaluation.
• Potential Assessment.
• Job Evaluation.
• Wage Determination.
• Industrial Relations and Trade Unions.
• Dispute Resolution and Grievance Management.
• Labour Welfare and Social Security Measures.

Unit – IV

• Financial Management – Nature and Scope.
• Valuation Concepts and Valuation of Securities.
• Capital Budgeting Decisions – Risk Analysis.
• Capital Structure and Cost of Capital.
• Dividend Policy – Determinants.
• Long – Term and Short – Term Financing Instruments.
• Mergers and Acquisitions.

Unit – V

• Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
• Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
• Uses of Internet as Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net.
• New issues in Marketing.

Unit – VI

• Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
• Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queuing Theory; Decision Theory; Markov Analysis; PERT / CPM.

Unit – VII

• Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t, z, f, Chi – square tests.
• Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications.

Unit – VIII

• Concept of Corporate Strategy; Components of Strategy Formulation; Ansoff’s Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
• Competitive strategy and Corporate Strategy; Trans-nationalisation of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit – IX

• Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
• Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).

Unit – X

• Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
• Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.

UGC NET Management Paper III ( B )

[ Electives ]

Elective – I

• Human Resource Management ( HRM ) – Significance; Objectives; Functions; A diagnostic model; External and Internal environment;
• Forces and Influences; Organizing HRM function.
• Recruitment and Selection – Sources of recruits; recruiting methods; Selection procedure; Selection tests; Placement and Follow-up.
• Performance Appraisal System – Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.

• Development of Personnel – Objectives; Determining Needs; Methods of Training & Development programs; Evaluation.
• Career Planning and Development – Concept of career; Career planning and development methods.
• Compensation and Benefits – Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
• Employee Discipline – importance; causes and forms; Disciplinary action; Domestic enquiry.
• Grievance Management – Importance; Process and Practices; Employee Welfare and Social Security Measures.
• Industrial Relations – Importance; Industrial conflicts; Causes; Dispute settlement machinery.
• Trade Unions – Importance of Unionism; Union leadership; National Trade Union Movement.
• Collective Bargaining – Concept; Process; Pre-requisites; New trends in collective bargaining.
• Industrial Democracy and Employee Participation – Need for industrial democracy; Pre – requisites for industrial democracy; Employee Participation – Objectives; Forms of Employee Participation.
• Future of Human Resource Management.

Elective – II

• Marketing – Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
• Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands – Meaning and Role; Brand building strategies; Share increasing strategies.
• Pricing objectives; Pricing concepts; Pricing methods.
• Product – Basic and Augmented stages in New Product Developments
• Test Marketing Concepts.
• Promotion mix – Role and Relevance of advertising Sales promotion – media planning and management.
• Advertising – Planning, execution and evaluation.
• Different tools used in sales promotion and their specific advantages and limitations.
• Public Relations – Concept and Relevance.
• Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
• Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
• Marketing Research – Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
• Marketing to Organisations – Segmentation Models; Buyer behaviour models; Organisational, buying process.
• Consumer Behaviour theories and models and their specific relevance to marketing managers.
• Sales Function – Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’.
• Use of internet as a medium of marketing; Managerial issues in reaching consumers / organisation through internet.
• Structuring and managing marketing organisations.
• Export Marketing – Indian and global context.

Elective – III

• Nature and Scope of Financial Management.
• Valuation Concepts – Risk and Return; Valuation of Securities; Pricing Theories – Capital asset pricing model and Arbitrage pricing theory – Understanding financial statements and analysis thereof.
• Capital budgeting decisions; Risk analysis in capital budgeting and Long – Term sources of finance.
• Capital Structure – Theories and Factors; Cost of capital.
• Dividend Policies – Theories and Determinants.
• Working Capital Management – Determinants and Financing; Cash management; Inventory management; Receivables management.
• Elements of Derivatives.
• Corporate risk management.
• Mergers and Acquisitions.
• International Financial Management.

Elective – IV

• India’s Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export – oriented units; Export incentives.
• International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
• International financial environment; Foreign exchange markets; Determination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
• WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
• Technology monitoring; Emerging Opportunities for Global Business.