Use of internet as medium of marketing

Use of internet as medium of marketing

Now a days internet has become an integral part of most of our lifestyle. “Achieving organizational or individual goals by satisfying target market’s needs and wants effectively by using internet as a medium is called internet marketing.”

Internet Marketing includes SEO and additional online marketing tools one can use to gain the attention of potential customers. Different kind of internet marketing techniques listed below work to reach more and more people on internet and drive interested people to the website and allow to compete more effectively.

Email Marketing 

It is the easy, effective and affordable way to keep customers attract and coming back to one site. This is a form of direct permission based relationship marketing, which uses E-mail as a means of communicating messages to the target audience. An email marketing campaign allows businesses to promote a new product, send information about an upcoming corporate event or share important news about their business, products and services using attractive email newsletter to stay in regular touch with them and build strong customer relationships. It is best way to keep in touch. It is easy to start and quick to see the result with real time reports

Interactive advertising

Use of banner ads, Flash presentations and other interactive media to elicit active participation from recipients. They promote products and services and educate prospects. If well crafted, interactive advertising allows to engage consumers in direct and personal ways. And, they enable a sophisticated dialogue between organization and prospects which may affect buying decisions.

Blog marketing

A blog is a regularly updated collection of content like blogger.com, wordpress.com, indianbloggers.com and blogs.hindustantimes.com. From a business marketing view, blogs offer many benefits. Blogs provide an easy way to introduce fresh, relevant content to the website on a regular basis.

It also provides real time genuine information to the information seekers. Fresh content attracts more attention from the search engines.

Social Media Marketing
Social Media such as Facebook, twitter, Linkedin, Google+, etc are emerging as big markets. There are sponsored pages on facebook of different companies, groups and individuals. Facebook flash their ads on individual member’s profile according to their demography when the user click or like these pages facebook is paid and the individual’s information is accessible to the sponsor. Sponsors also run many contests and activities to gain attention or clicks.

Search Engine Optimization

It is the process of bringing business name on the first page of search engines like Google, Yahoo, Bing, etc. All of the Internet users use search engines as that is the primary method to find information/product or services online. Statistics Says: More than 8 out of 10 internet users look on search engines to find product or services they want to buy and 80% of searchers clicks on first page result on Google. So Search Engine Optimization is definitely worth the effort for all the websites those are serious about their business because customers are now looking online for service.

Pay Per Click (PPC) advertising

With this the keywords one believes prospects would type in the search bar when looking for similar products or services. For example, if one sell sofas, he would bid on the keyword "sofa", hoping a user would type those words in the search engine, see his ad, click it and buy. These ads are called sponsored links or sponsored ads and typically appear next to the natural (also known as “organic”) results on a search page. Money is paid for the ad only when the user clicks on it. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. 

Here are some reasons that give an insight about why most of the businesses are using internet as a medium of marketing:

1.  More Visibility- Digital marketing makes it quick and easy for prospective and existing customers to find business, Product or Services.

2.  Brand growth- With the rise in social media, customers can now connect with a brand on a personal level.

3.  Less turnaround time to implement- As compared to the other marketing techniques, internet marketing can be implemented in less turnaround time.

4.  Highly monitored and Measurable results - The success of a web campaign can be easily monitored or measured by the traffic generation, number of clicks etc.

5.  Focus on target consumers- Digital Marketers can design their online marketing techniques targeted towards their potential consumers(who can vary by age group, education, profession, sex, location etc).

6.  Cost Effective- Digital marketing is most cost effective media to market product, services or brand online.